If Then
Этот товар закончился.
Описание и характеристики
A Financial Times Book of the Year
Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year
Longlisted for the National Book Award
The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos David Runciman
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedys presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.
In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
A person cant help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo
An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men David Kynaston
If Then is simultaneously gripping and absolutely terrifying Amanda Foreman
ID товара
2871569
Издательство
Не установлено
Год издания
2021
ISBN
978-1-52-938617-2, 978-1-5293-8617-2
Количество страниц
415
Размер
2.7x12.8x19.7
Тип обложки
Мягкий переплёт
Вес, г
340
Отзывы
15 бонусов
за полезный отзыв длиной от 300 символов
15 бонусов
если купили в интернет-магазине «Читай-город»
Оставьте отзыв и получите бонусы
Оставьте первый отзыв и получите за него бонусы.
Это поможет другим покупателям сделать правильный выбор.
5.0
Radio 4s Book of the Week
A Financial Times Book of the Year
Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year
Longlisted for the National Book Award
The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos David Runciman
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedys presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.
In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
A person cant help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo
An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men David Kynaston
If Then is simultaneously gripping and absolutely terrifying Amanda Foreman
A Financial Times Book of the Year
Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year
Longlisted for the National Book Award
The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos David Runciman
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.
Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedys presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.
In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
A person cant help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo
An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men David Kynaston
If Then is simultaneously gripping and absolutely terrifying Amanda Foreman