Nudge. Improving Decisions About Health, Wealth and Happiness
Этот товар закончился.
Описание и характеристики
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwells Blink, Charles Duhiggs The Power of Habit, James Clears Atomic Habits, and Daniel Kahnemans Thinking, Fast and Slow
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices--about what to buy or eat, about financial investments or our childrens health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
ID товара
2873053
Издательство
Не установлено
Год издания
2009
ISBN
978-0-14-311526-7
Количество страниц
312
Размер
2x13.8x21.4
Тип обложки
Мягкий переплёт
Вес, г
300
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3.4
Nudge: The Final Edition
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwells Blink, Charles Duhiggs The Power of Habit, James Clears Atomic Habits, and Daniel Kahnemans Thinking, Fast and Slow
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices--about what to buy or eat, about financial investments or our childrens health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwells Blink, Charles Duhiggs The Power of Habit, James Clears Atomic Habits, and Daniel Kahnemans Thinking, Fast and Slow
Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices--about what to buy or eat, about financial investments or our childrens health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.