To Sell is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others
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Описание и характеристики
parents sell their children when they go to bed. Spouses sell their partners for lawn mowing. We sell our bosses for giving us more money and more free time. And in an amazing number we go online to sell ourselves on Facebook, Twitter and online dating profiles.
Relying on science, analysis and his trademark clarity of thinking, Daniel Pink shows that sales are not what they used to be. He then provides a set of tools, tips, and exercises to succeed in each new terrain: six new ways to present your idea, three ways to understand the other's point of view, five frames that can make your message clearer, and more.
ID товара
2890222
Издательство
Canongate
Год издания
2018
ISBN
978-1-78689-171-6
Количество страниц
260
Размер
1.7x12.8x19.7
Тип обложки
Мягкий переплёт
Вес, г
180
Отзывы
15 бонусов
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We're all on sale right now
parents sell their children when they go to bed. Spouses sell their partners for lawn mowing. We sell our bosses for giving us more money and more free time. And in an amazing number we go online to sell ourselves on Facebook, Twitter and online dating profiles.
Relying on science, analysis and his trademark clarity of thinking, Daniel Pink shows that sales are not what they used to be. He then provides a set of tools, tips, and exercises to succeed in each new terrain: six new ways to present your idea, three ways to understand the other's point of view, five frames that can make your message clearer, and more.
parents sell their children when they go to bed. Spouses sell their partners for lawn mowing. We sell our bosses for giving us more money and more free time. And in an amazing number we go online to sell ourselves on Facebook, Twitter and online dating profiles.
Relying on science, analysis and his trademark clarity of thinking, Daniel Pink shows that sales are not what they used to be. He then provides a set of tools, tips, and exercises to succeed in each new terrain: six new ways to present your idea, three ways to understand the other's point of view, five frames that can make your message clearer, and more.